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Viagra - a history of success

The history of Viagra is a great example of a success story among the drugs. Although, the Pfizer corporation, which developed and marketed Viagra has been a highly successful business even before the creation of the Blue Pill with many great medications in its portfolio, its position on the market and popular awareness have grown even higher thanks to the first ED medication. The simple fact that Viagra was the first drug to treat erectile dysfunction has already made the corporation a part of history. And it's even more entertaining to see this knowing that the famous drug owes its existence to a somewhat bizarre accident that was never meant to take place.

Millions of people who use Viagra all over the world don't know that their favorite medication was initially developed as a treatment for chest pain and hypertension. Sildenafil, a drug developed and researched by the UK division of Pfizer, went to its first clinical trials on human volunteers with various cardiovascular conditions. The officials were expecting good results, but the actual benefits for hypertension and angina were insignificant, so the trials were to be cancelled. However, some of the study participants have reported a peculiar side-effect: they've observed that their erections became stronger, while some people who had ED have reported having their first erections in years. The side-effect was so promising that even some patients have attempted to steal a quantity of the experimental drug while the tests lasted. Pfizer have instantly realized the huge potential of this unforeseen reaction and have decided to completely overhaul the medication.

The patent for Viagra was filed in 1996 and the first pills have hit the shelves of pharmacies in 1998. The pharmaceutical corporation knew very well that the territory they are walking into with this new drug is very promising and sensitive at the same time. It was uncommon and impolite to discuss erectile problems in private, not to mention marketing a drug for the condition on TV or in magazines. That's why the marketing department in Pfizer has worked hard to develop a campaign that would shift the attitude towards the condition. By attracting famous people like former sports stars, politicians and show business stars who confessed about their sensitive problems and offered Viagra as a solution, the campaign was a success and people have changed their view over the problem in a very short time. Now it became rather usual to see people discussing the use of Viagra in talk shows or see the ads on the largest panels in big cities. And because there were no competitors at the moment, the sales of the new drug were staggering, bringing Pfizer over a billion dollars during the first year of sales.

More than a decade has passed since the appearance of Viagra, but it still remains to be the most successful ED medication in the world, regardless of the fact that other similar drugs were already developed. The peak sales of Viagra have accounted nearly two billion dollars in 2007, and it still retains the largest share of the market. But despite the growing popularity of newer drugs, they won't become an integral part of the popular culture like Viagra did. Even such a disturbing fact that some young men use Viagra as a recreational drug says a lot about its vast popularity. So when speaking about Viagra, we're speaking about one of the best success examples in modern pharmaceutical history that has changed the lives of millions.

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